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Events · 2022-05-31

Trading the holiday effect

By 2022-05-31

Holidays drain liquidity, and a thin market can travel a long way from value before snapping back. What the holiday effect is, how it changes the auction, a back-test of two holidays, my tips for trading it, and two holiday sessions marked up.

Holiday effectThin liquiditySeasonalityBack-test

The idea

The holiday effect is a well-known market phenomenon: a liquidity vacuum creates the possibility of large moves in price. A strong move into a holiday tends to continue, but it can just as easily reverse once participation returns to normal. Volatility can also be greatly exaggerated at these times, and some research has shown returns many times those of normal days.

Human behaviour plays a big part in how the market environment changes. Desks close early, traders are away, trades are closed to limit risk into the holiday, and investors are generally in a boisterous mood, full of optimism about the future and keen to express it as a trading position.

Let's look at some of these features.

How it moves the auction

Here are some characteristics of the holiday effect.

  • The data docket may be light or empty, and data may be delayed over the holidays.
  • Strong moves into the holidays tend to carry over into the holiday.
  • Larger participants tend to be less active.
  • Buyers and sellers chasing fills struggle to find the liquidity they need to execute orders efficiently.
  • Lower volume means the market will generally trade at a slower pace.
  • The liquidity vacuum also means price can move freely away from value before quickly reverting once participation is restored.
  • Important new information that needs to be repriced can create extreme volatility.
  • Markets are busier, closer to normal, in the EU and Asia sessions, and volume dies down past lunchtime.

Not all holidays are created equal

The Christmas holidays coincide with year-end, when many large institutions are rolling over and taking off positions to bank end-of-year bonuses. This period produces one of the strongest effects, though it may be tied in with other, more important factors. Everyone has heard of the Santa Claus rally, where equities rally into the end of the year.

Here is a back-test: the S&P 500 is bought on the first day after 20th December and held until the first trading day of the year.

Santa Claus. Win ratio 67%, with an average gain of 1%, a profit factor of 4.8% and a max drawdown of 2.9%.

Memorial Day. This is the equity curve for trading Memorial Day and the US holidays at the end of May. The idea tested is buying into the holiday and exiting on the first trading day of June.

The results are poor and the effect is non-existent. The average gain is only 0.18%, the profit factor is 1.17 and the max drawdown is 5%.

Returns on buy and hold over Christmas.

Other seasonality effects on holiday trading

There is a general notion that equities perform less well in some months of the year and outperform in the first and last quarters. The holiday effect seems to tie in with this: the Santa Claus and Thanksgiving holiday returns are greater than average. These two holidays fall in the strongest quarter of the year, when real-time updates from retailers on their holiday sales can move individual names. Markets watch these updates closely for signs of consumer strength, a significant driver of US economic strength into the last quarter. The weaker returns of other holidays, meanwhile, coincide with weaker monthly returns, mainly caused by seasonal effects.

The Dow's average monthly returns since 1896.

How to trade it

So it's not as simple as it looks. No!

It would not be prudent to go long every holiday, even leaving out those that fall in February, May, June and September, but there may be something here to watch for.

It's possible the effect is only an amplification of monthly and seasonal effects, caused by lower liquidity. Post-holiday reversals are real and happen quite often: like any weak auction, the holiday move is open to correction. Watch closely for signs of continuation once full participation is back.

Here are my top tips for traders who want to trade over this period.

  • Large participants may be absent during these periods, and with liquidity limited, moves may be exaggerated. Momentum traders may find these conditions favourable, with tight risk.
  • Keep your trading discipline. HTF levels should be respected as larger participants skip the session. On smaller time frames, participants tend to look for obvious anchors and prior reference points. This is actually a sign of weakness, and weaker reference points have a habit of being revisited and broken. If key reference points are not being respected, that should be a major alert.
  • Be mindful of poor structure created as price and value separate in thin liquidity. Look to trade value, not price, especially once participants return.
  • Stops can set off a cascade of other automated stops and cause a sudden crash, so be careful trading near key areas where stops may be lurking.
  • Don't chase trades; let them come to you. This is an important rule of trading, and it's never more important than on days when liquidity is thin.
  • Be alert to new information: it can create a very volatile trading environment.
  • Watch other markets, where participation is more regular, for clues.
  • Step away and enjoy the holiday.

Holiday markets in action

A few examples of holiday markets in action: Memorial Day, May 2022, and the first full trading day of 2021.

Memorial DayTrend continuation in thin liquidity, on low volume, up into a weak anchor at 4200.

First full trading day of 2021A strong open drive on Monday's return from the holidays, with no news.

What's next

In a follow-up to this post I'd like to keep writing about market seasonality and its effect on price. I'll explain how I use Python and Prophet to analyse these effects, and how I use the information to strengthen my understanding and conviction.

You can follow me trading live on YouTube. Until then, trade well and prosper. BT.

Key takeaways

TakeawayDon't chase trades; let them come to you. This is an important rule of trading, and it's never more important than on days when liquidity is thin.
TakeawayBe mindful of poor structure created as price and value separate in thin liquidity. Look to trade value, not price, especially once participants return.
TakeawayPost-holiday reversals are real and happen quite often: like any weak auction, the holiday move is open to correction. Watch closely for signs of continuation once full participation is back.
TakeawayOn smaller time frames, participants look for obvious anchors and prior reference points. That is actually a sign of weakness, and weaker reference points have a habit of being revisited and broken.

See it in the journal

Real sessions where this happened, written up on the day.

Trading events · 3 of 5
  1. Trading non-farm payrolls
  2. CPI and PCE: two measures of inflation, and how to trade them
  3. Trading the holiday effect
  4. Delta, gamma and month-end flows
  5. US election outcomes: strategy thoughts

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